Product Inspiration

Another feature straight out of science fiction and Hollywood, Kraft is working on ‘programmable food’ that will allow you to customize the flavor of a meal or drink using nanoparticles and a custom-tuned microwave. The process revolves around nano-capsules which contain the flavor and color of the desired drink. To release the contents of these capsules, a special microwave will send energy into the beverage, rupturing the capsules according to a preset frequency.

While this is a very cool concept, I cannot see this being very popular in the near future. New Coke taught us that despite how similar a new product may be, without an identical flavor and look, no one will want to drink it. Lets hope that Kraft pulls it off and actually makes some decent tasting stuff out of this new tech- personally, all I can imagine is a cup of sprite-tasting water that does little more than frustrate my taste buds.

http://observer.guardian.co.uk/foodmonthly/futureoffood/story/0,,19712 66,00.html#article_continue via medgadget